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Discovering, evaluating and choosing which stocks to buy can take a significant amount of time. For this reason, many people choose to use stock picking services, newsletters, subscriptions and sites.

Using these services doesn’t mean you’re off the hook for doing any of your own due diligence, but they can save you a lot of time. Plus, stock picks from an expert stock advisor are likely more accurate than yours if you’re only a novice or intermediate trader.

There are many options for stock advice, so let’s go over what to look for in a stock picking service and the top choices you should consider.

Best Stock Picking Service, Subscription & Sites—Top Picks


Best Introductory Stock Newsletter
Best for Stock Research + Recommendations
Best Growth Stock Picking Service
Data-Drive Stock Picking Service
4.7
4.8
4.7
4.3
$99 for 1st year; $199 renewal
Premium: 7-day free trial, then $239/yr. ($60 discount)* Pro: $1,920/yr. ($480 discount)**
$299 for 1st year; $499 renewal
$399/yr. ($100 discount)*
Best Introductory Stock Newsletter
4.7
$99 for 1st year; $199 renewal
Best for Stock Research + Recommendations
4.8
Premium: 7-day free trial, then $239/yr. ($60 discount)* Pro: $1,920/yr. ($480 discount)**
Best Growth Stock Picking Service
Data-Drive Stock Picking Service
4.3
$399/yr. ($100 discount)*

Best Stock Picking Services

1. Motley Fool Stock Advisor (Best for Consistent Market Outperformance)


Motley Fool
  • Available: Sign up here
  • Best Stock Picking Service For: Buy-and-hold growth investors
  • Price: Discounted price for first year

Motley Fool’s signature product, Stock Advisor, aims to provide investors with one thing: top picks for market-beating stocks from the site’s co-founders. Over a decade ago, they advised subscribers to buy companies such as Netflix and Disney, which have been hugely successful.

As a subscriber, you’re granted access to Stock Advisor’s history of recommendations and can see for yourself how it has done over the years.

Overall, the Motley Fool Stock Advisor stock subscription service has more than quintupled the return of the S&P 500 since Stock Advisor’s inception in February 2002 through Nov. 3, 2025. This number is calculated by averaging the return of all stock recommendations it has made over the past 23 years.

a chart showing long-term returns of Motley Fool Stock Advisor through November 3 2025.
Motley Fool

What to Expect from Motley Fool’s Stock Advisor

The Motley Fool Stock Advisor service provides a lot of worthwhile resources to members:

  1. “Foundational Stocks”: 10 stocks that can serve as the foundation of your portfolio, whether you’re a new investor or experienced
  2. Two new stock picks each month
  3. Monthly analyst rankings of the service’s top 10 stocks based on their potential to beat the market over a five-year span
  4. A list of all the service’s active picks, “hold” recommendations, and closed positions
  5. Recommendations for stock and fixed-income exchange-traded funds (ETFs) you can use to build a diversified portfolio core
  6. Access to the GamePlan financial planning hub
  7. Access to Fool IQ, which provides essential financial data and news summaries about all U.S.-listed publicly traded stocks
  8. Access to a community of investors engaged in outperforming the market and talking shop

The service charges a discounted rate for the first year and has a 30-day membership-fee-back period. Consider signing up for Stock Advisor today.

Read more in our Motley Fool Stock Advisor review.

Related: Best Brokerage Account Sign-Up Bonuses, Promotions and Deals

2. Motley Fool Rule Breakers (Best for Long-Term Investors Looking for Growth Stocks)


motley fool rule breakers signup new
Motley Fool
    • Available: Sign up here (must subscribe to Motley Fool Epic to get Rule Breakers)
    • Best Stock Picking Service for: Investors who want growth-stock picks
    • Price: Discounted price for the first year (shown below)

    Motley Fool Rule Breakers, which is now an exclusive part of Motley Fool Epic, recommends stocks that the Rule Breakers team believes have massive growth potential. In some cases, these companies are at the forefront of emerging industries—in others, they’re disrupting the status quo in long-established industries.

    This technology-centric portfolio isn’t about picking what’s popular now—it’s about looking for stocks that will eventually become the next big thing. That means these Motley Fool picks have the potential to be nauseatingly volatile … but also to rocket higher exponentially.

    Rule Breakers’ team has six rules it follows before making stock recommendations to subscribers:

    1. Only invest in “top dog” companies in an emerging industry. As Motley Fool puts it: “It doesn’t matter if you’re the big player in floppy drives—the industry is falling apart.”
    2. The company must have a sustainable advantage.
    3. The company must have strong past price appreciation.
    4. The company needs to have strong and competent management.
    5. There must be strong consumer appeal.
    6. Financial media must overvalue the company.

    In other words, Rule Breakers’ team considers a number of factors before it ever recommends a stock to its users. If it’s not a well-run company with a sustainable advantage over its competitors, and it’s not in an emerging industry, it probably won’t get past Rule Breakers’ velvet ropes.

    What to expect from Motley Fool’s Rule Breakers

    In addition to getting access to the whole Motley Fool Rule Breakers portfolio, you’ll receive one new stock pick every month (complete with full analysis and risk profile) and a ranking of the team’s 10 favorite picks out of Rule Breakers’ hundreds of recommendations.

    And because you must subscribe to Epic to get Rule Breakers, you’ll also unlock:

    • Stock Advisor: Buy-and-hold stock picks designed to deliver consistent performance with less volatility. You can also subscribe to Stock Advisor individually
    • Hidden Gems: Stocks of medium-to-large businesses, selected by Fool CEO and co-founder Tom Gardner for their “all-in, visionary leadership teams.”
    • Dividend Investor: Fool analysts target companies that deliver above-average yields and dividend growth, with the hope of producing both competitive total returns and an income stream that should carry you through retirement.
    • Fool IQ+: An upgraded version of Stock Advisor’s Fool IQ. This tool provides detailed financial data, analysis, and news about all publicly traded, U.S.-listed stocks, as well as advanced charting options.
    • GamePlan+: An upgraded version of Stock Advisor’s GamePlan. GamePlan is a hub of financial planning content and tools; GamePlan+ delivers a wider array of articles and tools, as well as more in-depth coverage.
    • Epic Opportunities: A members-only podcast from Motley Fool.

    You can get Epic at a discounted rate for your first year, and it has a 30-day membership-fee-back period. If you’re interested in Rule Breakers, you can learn more in our Epic review or sign up for Epic today.

    Related: Motley Fool Stock Advisor vs Rule Breakers

    3. Seeking Alpha (Best Stock Analysis Website for Investment Research + Stock Recommendations)


    Seeking Alpha Premium Pro
    Seeking Alpha
    • Available: Sign up for PremiumSign up for Pro
    • Best Stock Picking Service for: Investment research + stock recommendations
    • Price: Premium: 7-day free trial, then $239/yr. ($60 off)* Pro: $1,920/yr. ($480 off)**

    Seeking Alpha Premium and Seeking Alpha Pro are all-in-one investing research and recommendation services that offer insightful analysis of financial and business news, stocks, and more—all designed to help you make better investing decisions. 

    Premium best caters to the needs of beginner and intermediate investors looking for an affordable but all-inclusive one-stop research-and-picks stop.

    Seeking Alpha Premium gives you unlimited access to thousands of active authors who deliver stock analysis, which is vetted by in-house editors before they’re read and discussed by millions of users. Seeking Alpha also provides you with stock research tools, real-time news updates, crowdsourced debates, and market data. Users can create their own portfolio of favorite stocks, see how they perform, and receive email alerts or push notifications about their investments.

    Pro, meanwhile, is an even more powerful stock subscription service that includes everything in Premium, as well as numerous other sources of stock ideas and investor tools.

    What do I get from Seeking Alpha Premium?

    A Seeking Alpha Premium subscription can help you manage your portfolio with a large investing community so you can better understand the stock market and manage your financial life.

    Whether you’re looking to invest on the go or dedicate time for more in-depth research and analysis, Seeking Alpha Premium provides a wealth of features that meet your needs:

    • Unlimited access to expert investor content
    • Seeking Alpha Quant Ratings (including S&P 500-beating “Strong Buy”-rated stocks)
    • ETF and stock screeners
    • A portfolio “health check”
    • Earnings calls transcripts
    • 10 years’ worth of financial statements
    • The ability to compare stocks side-by-side with peers
    • Access to dividend and earnings forecasts
    • And much, much more

    In addition to being able to read anything published on Seeking Alpha, you’ll also see authors’ ratings. That lets you know when you’re reading a piece written by someone with top marks or a poor track record.

    How has Seeking Alpha Premium performed?

    Among other things, a Seeking Alpha Premium subscription provides access to the service’s Stock Quant Ratings. The Quant Ratings involve an evaluation of each stock based on data such as financial statements, price performance, and analysts’ estimates of future profits and sales. All told, SA looks at 100 metrics for each stock, uses those metrics to compare it to all other stocks in the sector, then assigns ratings and associated scores. It also provides letter grades for five factors (value, growth, profitability, momentum, and earnings-per-share revisions).

    Have a look at the dramatic market outperformance seen by Seeking Alpha’s Quant “Strong Buy” recommendations compared to the S&P 500, as well as to stocks that enjoy “Strong Buy” ratings from Wall Street analysts:

    a chart of seeking alpha performance.
    Seeking Alpha

    What is Seeking Alpha Pro?

    A Seeking Alpha Pro subscription comes with all the features of Seeking Alpha Premium, as well as additional features including:

    • Instant access to investment ideas from Seeking Alpha’s top 15 analysts
    • The PRO Quant Portfolio for active traders (delivers new high-conviction ideas weekly)
    • Exclusive coverage of stocks that have no Wall Street analyst coverage
    • Short-selling ideas from SA analysts
    • Easy, real-time access to the day’s upgrades and downgrades

    The Pro Plan, as the features indicate, targets more advanced and professional investors. Premium is a better fit for most investors (and it’s much less expensive, too).

    Why subscribe to Seeking Alpha?

    You can read more in our Seeking Alpha review, but in short: Seeking Alpha distills down the relevant financial information for you, so you don’t have to—making it easy for anyone interested in self-directed investments to have a chance at outperforming the market.

    Want to try it out? If you use our exclusive links, you can enjoy a free seven-day trial and a discount on your first year’s subscription when you sign up for Premium, or a discount on your first year’s subscription when you sign up for Pro.

    Related: Best Seeking Alpha Alternatives [Competitors’ Sites to Consider]

    4. Seeking Alpha’s Alpha Picks (Best Data-Driven Stock Recommendation Service)


    seeking alpha alpha picks homepage.
    Seeking Alpha

    Are you looking for a way to beat the market consistently? Seeking Alpha’s Alpha Picks might be a great option to consider.

    Alpha Picks is a stock selection service that provides you with two of the best stock picks each month that SA determines have the greatest chance for price upside. They base their selections on fundamentals such as valuation, growth, profitability, and momentum—not hype.

    The stock selection process relies on Seeking Alpha’s proprietary, data-driven computer Seeking Alpha Quant scoring system (available to Premium and Pro users) to screen and recommend stocks for more conservative “buy-and-hold” investors, but with a bit of modification. Namely, all recommendations must meet the following criteria:

    • Hold a Strong Buy Quant rating for a minimum of 75 days
    • Market cap greater than $500 million
    • Stock price greater than $10
    • Is a publicly traded common stock (no American Depository Receipts [ADRs])
    • Be the highest-rated stock at the time of selection that has not been previously recommended within the past year (Alpha Picks releases one pick at the start of the month, another in the middle).

    So far, so good: Since the service’s launch on July 1, 2022, Alpha Picks has outperformed the S&P 500 by 170 percentage points.

    If you sign up for the service, you can expect the following:

    • Access to all Alpha Picks on Day 1
    • Two new long-term stock picks to buy and hold delivered every month
    • Detailed explanations from Seeking Alpha behind why they rate each stock pick so highly
    • Notifications when new picks are added, and when a recommendation changes to Sell
    • Regular updates on current Buy recommendations

    This service is designed for busy professionals interested in building a portfolio that outpaces the market but without the time to commit to finding these opportunities. If you’re interested, you can use our exclusive link to sign up for a discounted first-year price.

    Related: Best Investing Research & Stock Analysis Websites

    5. Zacks Investment Research (Best for Fundamental Analysis and Earnings Activity)


    zacks investment research sign up

    • Available: Sign up here
    • Best for: Fundamental investors
    • Price: Premium: $249/yr.

    Zacks Investment Research also sits among the best stock market research websites, delivering a subscription-based service that you can use to improve your own due diligence or lean on for stock selection.

    The investment research site has a free service that provides general market data and information about the financial markets and business news. One of its popular features is the Bull and Bear of the Day, where the service selects two stocks and rates them as a Bull (strong buy) or Bear (strong sell) pick.

    However, the Zacks Premium service unlocks access to:

    • The Zacks #1 Rank List to develop your investment strategies
    • Focus List portfolio of long-term stocks
    • Custom stock screener
    • Equity research reports and more

    The Portfolio Tracker provides constant monitoring of your stocks to help you decide if you should buy, hold, or sell.

    If you want even more firepower, Zacks Investor Collection provides access to Zacks Premium and other services, including ETF Investor and Stocks Under $10. You can try the service for 30 days for just $1. After that, it’s $59/mo. or discounted to $495/yr. if paid upfront.

    Investors who desire even more information can get Zacks Ultimate. This plan provides even more exclusive services, including Black Box Trader, Blockchain Innovators, Marijuana Innovators, Options Trader, and more. After a $1 30-day trial, Zacks Ultimate costs $299 per month.

    Related: Zacks vs Motley Fool: Which Stock Picking Service is Better?

    6. AAII Dividend Investing (Best Income Investing Stock Picking Subscription)


    aaii dividend investing signup

    • Available: Sign up here
    • Best for: Dividend growth investors
    • Price: $2 full trial for 30 days; $199 for 1 year, $359 for 2 years, $399 for 3 years

    AAII’s Dividend Investing does all the income investment due diligence work for you. With their proprietary stock-screening and picking process, AAII targets stocks that combine yield and asset quality.

    The service also analyzes the company’s management team to make sure it is committed to dividend payouts — not just for today but for tomorrow as well.

    Details:

    – Target portfolio includes a mix of both GICS Sector (Consumer Staples; Financials) and Geographical Exposure (US Markets) with an emphasis on equities from sectors associated with healthy cash flows such as Utilities or Health Care Services

    – AAII’s model Dividend Investing portfolio is managed using AAII’s best practices in order to minimize risk while generating higher income potential

    Start your full 30-day trial for just $2 and see if it is a worthwhile income investment subscription for you.

    Related: Best Stock and Investment Newsletters

    7. Mindful Trader (Best Stock Picking Service for Swing Trading)


    mindful trader

    • Available: Sign up here
    • Best for: Swing traders
    • Price: $47/mo

    Mindful Trader provides members with stock trade alerts over email and text messages. Users receive around five to fifteen trade alerts each week. All recommendations come based on a data-driven approach. Members have access to the creator’s watchlist, his live positions shown in the member dashboard and historical data with the trades conducted since inception.

    You can use this paid swing trading stock picking service to take advantage of short-term movements in the market. The service provides trade windows and clear guidance on when to open and or close positions to follow the service’s swing trading methodology.

    The price is $47 per month and cancelable at any time.

     

    8. Tim Alerts (Best for Penny Stock Day Traders)


    tim sykes penny stocks sign up

    • Available: Sign up here
    • Best for: Penny stock day traders
    • Price: $697 per year; $1,297 per year for Pennystocking Silver

    Penny stocks (typically considered to be any stock that trades for under $1) have a certain appeal because of their low price point and the hopes of making big gains quickly.

    However, they’re among the riskiest investments you can make. Most don’t trade on major exchanges, and thus don’t have many of the requirements that protect investors, such as having to regularly report corporate financials.

    If an investor is going to delve into penny stocks, then, they’ll need an educated guide.

    Tim Sykes rose to fame by taking around $12,000 in bar mitzvah financial gift money and day trading it on penny stocks. By the time he’d graduated college, he’d become a self-made millionaire with the intent of teaching others how to replicate his success.

    Since then, Sykes has created a stock picking service in addition to providing financial services, educational content, and training to retail investors.

    Sykes sends his Tim’s Alerts newsletters with penny stock picks every trading day around 8 a.m. EST (5 a.m. PST) with a set of stock watchlists for the day. You can receive this by email, SMS or even push notifications in real time throughout the trading day.

    Subscribers also get live chat room access with a paired proprietary trading app. And they can access a library of more than 7,000 videos to train you on how to trade penny stocks and potentially replicate Tim’s success.

     

    What Is a Stock Picking Service, Advisor, Subscription or Site?


    young man smartphone app online coffee

    Stock picking services give their subscribers specific stock recommendations. The services compile and analyze extensive stock data sets such as quarterly earnings, market share and more. By analyzing and providing suggestions of what to buy, they take much of the work out of strategic stock buying.

    Often, the terms “stock picking service,” “stock picking subscription,” and “stock picking site” are used interchangeably. Newsletter often implies emails or physical mail, such as a magazine or newspaper. Subscriptions may range from smartphone apps, to private website access, or also refer to newsletters. Focus less on the terms and more on what different services offer.

    Stock picking services and newsletters provide general advice, not personalized advice for individual subscribers. If you want individualized advice, seek out a financial advisor. Materials should be impartial, rather than promotional.

    Finally, these services shouldn’t make guarantees that any stock will rise.

    What Makes a Good Stock Picking Service or Advisor?


    Cheerful business woman taking notes in notebook when having coffee in cafe

    Take into account the following factors when choosing a stock picking service.

    → Proven Track Record.

    Choose a stock picking service that outperforms across long periods. You want a service that chooses investments that earn a great return, meaning better than similar companies or a comparable benchmark index. Stocks fluctuate, so it’s essential they choose growth stocks that continue to perform over time.

    Transparency is key, both in how the stock picking service works and how they are choosing stocks. Avoid any services with hidden fees or those that seem to have secret sponsors. The stock picking services shouldn’t just be telling you what stocks are likely to rise, but why they are likely to rise as well.

    Recommendations should be backed up with facts. Services should mention actionable signals, which tell us why a price will move.

    → Replicable Trading Capabilities.

    The recommendations made must be replicable by you. Suggested stocks shouldn’t be ones only available to institutional investors and you should be able to pay roughly the same prices as the stock picking service. Otherwise, returns won’t be the same.

    Consider an Initial Public Offering (IPO), which is a stock that recently became publicly traded or will be shortly. Institutional investors may have access to the stock at a lower price right before it hits the market. If so, they will have superior overall returns than someone who buys it a few days later at a higher price.

    → Low / Worth the Cost.

    At minimum, a good investment service should pay for itself. You should recoup your subscription costs based on the recommendations the stock picking service provides. Ideally, you make a profit and the higher the profit the better. The lower the price of the stock picking service, the greater your overall profit margin.

    Quality of recommendations is more important than cost, but if recommendation quality is equal, the service that costs less will net you more. This lets you buy low and sell high with profit in mind.

    → Educational.

    In addition to sending investment picks, the best stock picking services also provide educational resources that teach you how to research and analyze stocks on your own. With the right educational materials, you won’t have to be completely reliant on a stock advisor and will be capable of doing your own research.

    It’s unlikely you have the funds to purchase every recommendation. They provide a shortlist of investment picks and you can teach yourself how to be even more selective.

    Should You Buy Recommendations From These Services?


    young man smartphone online bank investing app

    If you have serious interest in investing with these stock picking services, I suggest starting small and cautiously with their recommendations.

    Consider following along with a paper trading account available through free stock apps. These accounts allow you to place trades without placing actual trades and putting your money at risk. Apps like Webull, a trading app like Robinhood, offer this functionality for free.

    By using a free paper trading service, you can test the recommendations of the stock picking service and how they perform relative to the market.

    Always Perform Your Own Due Diligence


    Portrait of lady in glasses thoughtfully looking in laptop with pen in hand

    I recommend several services here because you should never let one single source represent your stock investing choices. If you find an interesting stock pick, research it more on your own.

    Only after performing your own due diligence should you invest. Consider pairing an investment research service like Stock Rover to your subscription to get more in-depth and objective views of the stocks recommended.

    Best Stock Picking Services, Newsletters, Subscriptions & Sites


    Positive guy together with cheerful waitress watching funny video on website on smartphone

    The best stock picking service for you will depend on whether you’re a day trader or long-term investor, your level of trading expertise, and your budget for services.

    You aren’t limited to one service. It’s common for investors to choose multiple services to fit different needs. If you’re unsure which service(s) is best for you, take advantage of free trial offers.

    No matter what service you use, always remember to do your due diligence after reading stock recommendations.

    About the Author

    Riley Adams is the Founder and CEO of Young and the Invested. He is a licensed CPA who worked at Google as a Senior Financial Analyst overseeing advertising incentive programs for the company’s largest advertising partners and agencies. Previously, he worked as a utility regulatory strategy analyst at Entergy Corporation for six years in New Orleans.

    His work has appeared in major publications like Kiplinger, MarketWatch, MSN, TurboTax, Nasdaq, Yahoo! Finance, The Globe and Mail, and CNBC’s Acorns. Riley currently holds areas of expertise in investing, taxes, real estate, cryptocurrencies and personal finance where he has been cited as an authoritative source in outlets like CNBC, Time, NBC News, APM’s Marketplace, HuffPost, Business Insider, Slate, NerdWallet, Investopedia, The Balance and Fast Company.

    Riley holds a Masters of Science in Applied Economics and Demography from Pennsylvania State University and a Bachelor of Arts in Economics and Bachelor of Science in Business Administration and Finance from Centenary College of Louisiana.